Le Crunch: What Goes Into Breeding An Apple

An apple a day keeps the doctor away.

I was purchasing apples earlier this week, from my neighbourhood grocer, and I was alarmed at the cost. I picked up the red apple, and asked him if it was imported, because I saw a sticker on it. I thought it must have been a Washington Red or Red Delicious sticker…on closer inspection, it just read:

Le crunch harmonie royal gala 4173

I thought, this must be one phancy foreign apple! My grocer told me, “Madam, woh toh hum aise hi laga dete hain. Accha lagta hain!” Translated, that means he just stuck it there for fun. I thought it was funny. And bizarre.

I came home and looked it up online, and there are apples named Royal Gala Le Crunch 4173, but none named Le crunch harmonie royal gala 4173. Dressing up apples with stickers that had wannabe French words printed on them!

And that tiny apple certainly didn’t look like it came from foreign shores. Oh well. I guessed my fruitseller was aiming to impress. (I actually peeled off the sticker at first, but then stuck it back on for this post.) Is there a variety of apple named Le crunch harmonie royal gala 4173?

Anyway, as I was reading random stuff about global and Indian apple cultivation + different varieties of apples, and I came across this video on The New Yorker online. It seems, it takes more than a sticker to make an apple really famous. It takes years for an apple to become worthy of a nametag. This video documents what it takes to breed a new variety of apple called the SweeTango.

You can view the original video here.

Pretty interesting stuff!

4 thoughts on “Le Crunch: What Goes Into Breeding An Apple

  1. Yes it happened to me also my father bought it thinking it was really a French apple.this apple is the same as yours.

  2. i bought a few apple last week
    as a habbit i checked the label which i first saw
    i wonder where are these apple from but they taste ok to me, moneywise too
    are they from france?
    hk mok

  3. He stuck it there for fun? I love it.

    I sometimes wonder if the “organic” stickers I find on our fruits and vegetables isn’t just the product of some bored produce worker sticking stickers wherever he wants?

    Hope your Sunday is going great!

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